App marketing in India
made easy.

Bid smarter, not harder. Your campaign, budget, audience state and deal status are all held in memory and refreshed in the background, which means your auction is never database-dependent.

• EndpointPOST /api/v1/bid, pydantic-validated, tmax deadline enforced
• StateCampaigns, budgets, caps and deals held in process
• Win noticeHMAC-signed nurl carrying ${AUCTION_PRICE}

Server-to-server postbacks with transaction-id de-duplication, a universal pixel for click and view attribution, and multi-touch reporting. Every conversion carries the click and the bid it came from.

• PostbackIdempotent on the network's transaction id
• ClickYour click id substituted into {click_id} or appended as subid
• PixelClick window, falling back to a view window

One set of targeting rules covers every exchange you buy through. Target country, region and city, device type, OS, browser and connection, day and hour, site and app, plus banner sizes — with frequency caps enforced per user per campaign over a window you set.

• GeoCountry, region, city, include or exclude
• DeviceType, OS, browser derived from UA, connection
• FreqRedis counters, or a bid-log count without Redis

Set a target CPA or ROAS and the bid scales toward it from your own conversion data. Bid shading trims what you overpay on wins. Per-hour and per-country multipliers stay under your control.

• GoalTarget CPA or ROAS, walked toward, never jumped to
• ShadingTrims the gap between your bid and the clearing price
• ModelTrains on your own win and conversion history

Daily and total caps with even, ASAP or front-loaded pacing. Budget is reserved at bid time and released if the bid is pruned or times out, so a campaign cannot quietly overspend its cap.

• ReserveAtomic hold placed before the bid leaves the process
• ReleaseTTL ledger returns holds on prune or timeout
• SharedRedis for atomic state across instances

Bot and datacentre user-agent detection, IP and IP-range blocklists, domain and app blocklists, and per-source request-rate limits. Blocked traffic is rejected before it can cost you a bid.

• Pre-auctionFilters run before the bid path, so blocked traffic is free
• ListsIP, IP range, domain, app bundle, advertiser
• RateWindowed per-IP and per-source limits

Pause campaigns that run unprofitable over a window, cross a CPA ceiling, or approach a budget cap. Rules run on their own schedule and write an audit row every time they fire.

• TriggersROI, CPA ceiling, wasted spend, budget or flight ending
• ActionPause, or surface in "needs attention" for one-click pause
• AuditEvery firing writes a row you can read back

Build audiences from pixel events, page views, specific URLs, converters, then include or exclude them in targeting. Membership is bridged from your pixel back to the bid-stream user id.

• SourceYour universal pixel, no third-party data purchase
• BridgePixel identity mapped to the bid-stream user id
• UseInclude or exclude per campaign, alongside other targeting

Break down spend, conversions, CPA, EPC, profit and ROI by campaign, day, country, device, OS or creative. Save the definition you have built, schedule it, and export it as CSV or XLSX whenever you need it.

• DimensionsCampaign, day, status, geo, device, OS, creative
• MeasuresSpend, revenue, profit, ROI, CPA, EPC, CTR, CVR
• ExportCSV or XLSX, on demand or scheduled