Result-oriented advertising for the open internet.

Built to make advertising outcome-driven

Moloads was started by a team of marketers and engineers with a decade in the industry, who had worked out the hard way how much of marketing never gets pulled down to numbers.

Where is the result? How do you calculate what works and what does not? Which method actually carried the outcome? These are the questions most marketers and business owners have in common, and most platforms answer none of them.

Moloads was built to answer them. Every conversion carries the click and the bid it came from, so what a campaign did is a number you can read rather than a claim you have to take. The founding team built the bidder, the tracking and the reporting itself.

What actually prices your bid

Each bid request is priced by a model trained on your own win and conversion history, not on an industry average. You set a target CPA or ROAS and a damped controller walks the bid toward it over time rather than jumping to it. Bid shading trims the gap between what you bid and the price the auction actually clears at.

Automation rules run on a schedule and pause a campaign that runs unprofitable over a window, crosses a CPA ceiling or approaches its budget cap, writing an audit row each time they fire. Media is bought on CPM: the model changes what you bid, it does not guarantee an outcome.

The heart of all our beliefs

The best advertising platform should not be reserved for the bigger names only.

Smaller businesses, startups, retailers, apps and growing companies must get access to robust ad platforms too. That is how an industry is supposed to grow — with everyone in it. We believe high-quality advertising should be widely recognised and widely available.

The goal is to bring advanced advertising technology to businesses of every size, so that any company can use AI to find the right audience. That improves the scope of advertising and the performance that follows it, and in time you see businesses scaling properly online.

Advertising in its true sense must act as a growth engine for every business operating on the internet. New app owners, online retailers and emerging platforms all need the right tools to attract a potential customer base. That is how long-term growth pathways get built.

Supporting the open internet

The open internet is where most of us discover the products and services we use every day — apps, connected TVs, websites, online stores and other digital platforms. Businesses should be able to reach their audiences across all of those channels.

Any platform promising good advertising should carry that value for everyone involved. Advertisers should get better results, publishers should earn from the ad space they have, and consumers should see more relevant products in a more competitive market.

Giving more businesses access to effective advertising creates healthier competition, and competition encourages companies to build better products and try new ideas. We want to build a stronger ecosystem for businesses, publishers and customers alike — and to be ready for how people will discover and buy things next.